14. March '25 we opened our first retail store in the middle of Frankfurt! This weeks episode is all about our process on why and how... how to open a fashion store in 6 months _v21 14/03/2025
28. February '25 Since we have limited budget we try to squeeze in a lot of things at the same or at least short period of... Our Paris lookbook shooting _v20 28/02/2025
30. January '25 Artists in their craft. we decided to create a small serious with independent artists and showcase the power of craftsmanship. we love to... Paris Fashion Week SS25 _v19 30/01/2025
23. January '25 Spring Summer is around the corner and we decided to participate in Paris Fashion Week! This weeks Vlog is about packing, getting to... Opening a showroom during Paris Fashion Week _v18 23/01/2025
09. January '25 Happy New Years Fam! we are excited for what is coming in the future. currently, all eyes are focussed on Paris End of... Preparing Paris Fashion Week _v17 09/01/2025
26. December '24 2024 comes to an end. we got lucky and could get our hands on some amazing speakers from the '80s. slowly but... LAST WORKWEEK IN 2024 _v16 26/12/2024
19. December '24 back in Germany, the workshop gets finally the major upgrade. Lights, tables, changing room, racks. i got some small surprise for the guys:... THE VISIONS OF THE WORKSHOP BECOME REALITY _v15 19/12/2024
12. December '24 Since i'm (more or less) off, Dennis took over the vlogging for this weeks episode. its some back and forth between bali and... BETWEEN BALI & FRANKFURT _v14 12/12/2024
05. December '24 a week full of meetings, here and there, always on the run. currently we are rushing things for our spring collection in February... LAST WEEK BEFORE BALI _v13 05/12/2024
28. November '24 we're moving fast! we finally got the keys to our desired workshop. just over a month ago we were dreaming of a new... OUR NEW FINAL DRAFT WORKSHOP _v12 28/11/2024
21. November '24 this week is about fabrics. we took the train to Munich to see the deadstock of a fabric supplier. we love to work... SHOULD WE BUY DEADSTOCK FABRICS _v11 21/11/2024
14. November '24 join us on another regular office day. this week i had the chance to showcase our brand to a group of entrepreneurs and... ANOTHER OFFICE DAY _v10 14/11/2024
07. November '24 since the last weeks have been pretty packed and busy, we take it slower this week. just some admin work, improving the eShop,... OFFICE DAYS & VACATION _v09 11/07/2024
31. October '24 it's been a busy week. i was heading towards manchester to see the opening ot the Represent Store and had some appointments with... RUNNING A MARATHON _v08 10/31/2024
24. October '24 yes we just launched the brand. yes it's not even winter. but the process continues. this week we take you with us... OFFICE DAYS & RUNNING _v07 10/24/2024
17. October '24 since we always are one week behind (since Dennis needs to review, cut and edit everything ;-) ) we share now everything... FINAL DRAFT GO LIVE _v06 17/10/2024
10. October '24 the date has come - we are finally pushing the store online! we decided to give you a bit more insights on why... VISION OF FINAL DRAFT _v05 10/10/2024
03.October '24 the launch is coming closer and closer. this week we are taking you with us to our debut campaign shoot. see the stuff that... FIRST CAMPAIGN SHOOT _v04 10/03/2024
26.September '24 another week has passed. this week we were looking into an option to create a space in frankfurt, something that can work as an... STORE & BRAND UPDATE _v03 09/26/2024
19.September '24 This week we've been in Munich for the fabric start trade show. it's mandatory for us to just see what new fabrics have been... MUNICH FABRIC START _v02 09/19/2024
we decided to take you with us on our journey to build a brand- from the very beginning. over the next weeks we will share you... INTRODUCING FINAL DRAFT _v01 09/12/2024
